DOOR rewards consumers every time they opt-in to request information on a product or service. As the first decentralized Ad Network we have cut out the middleman in order to pay you.Sign Up for Rewards
Consumers register their property onto the network and provide information that would be valuable to advertisers including intentions to sell their property, repair or remodel their property or purchase other home services. Once the data is updated by the owner, advertisers are able to access the data using DOOR Coin. The DOOR Coin is the payment for the use of data and transferred to the Consumers.
Consumers purchase billions of dollars in home servies and products every year. The intention data is valuable and currently not available to advertisers.
Consumers earn tokens every time an advertiser accesses their property data.
Advertisers get access to real actionable data directly from the Consumers who has a relevant need for home services.
Door Coin provides a transparent and fair way to price the value of the property data.
The current control of data is monopolized by multi-billion dollar corporates that aggregate and sell property and personal data without receiving permission or compensating Consumers.
The property data that is registered on the network comes directly from the Consumers or authorized agent.
The Consumers receives rewards as Door Coin every time their data is accessed and used by an advertiser.
The property data is easy for advertisers to access and license. All uses of data is tracked and transparent to the Consumers.
Anytime an advertiser accesses property data, the Consumers can view the usage and their rewards.
The pricing of the property data to the advertiser is based on market demand and is set by Door Coin value.
If you own your real estate, you should own the data too. The purpose of DOOR is enable Consumers to earn income from licensing key data about their property and any requests related to their property.
DOOR is a utility token (ERC20) built on the Ethereum platform. The primary purpose of Door Coin is to allow advertisers to license real estate data directly from Consumers.
A Consumers earns Door Coins when they register their property on the network and make their data available for advertisers to license. Consumers earn tokens every time their data is accessed.
Advertisers can access real-time accurate data about properties including basic property data and any intentions from the Consumers in purchasing home services or products.
There will be 4,000,000,000 Door Coins. The majority (2.8B) will be used to reward Consumers and agents for registering data on the Door Application.
Door Coins are used by advertisers to license data directly from Consumers and used to reward Consumers for registering and maintaining accurate property data.
Advertisers can purchase Door Coins on exchanges to be used to license data from Consumers.
Consumers can sell their Door Coins on exchanges like Uniswap.
Consumers receive Door Coins in exchange for registering their property and when an advertiser licenses their data. It is required the Consumers maintains their data to ensure accuracy.
The intitial registration of a property depends on the estimated market value of the property. The calculation details can be viewed in the white paper. The reward for data use also depends on the data provided. For example, the reward is higher for real-time intention data (e.g. Looking for a real estate agent).
In order for advertisers to be interested in licensing data from Consumers it is important to provide updates on the intent to purchase home related services or products. This provides a better match to advertisers and a better overall experience. Intention data is data the Consumers notifying the network their intent on purchasing a product or service.
Everything is done through the Door web application. The first step is to register the property and prove ownership. Once verified, the Consumers can update intentions on purchasing home services and then they are matched with potential advertisers who are ready to license the data.
Advertisers would register on the Door Web Application and subsribe do one or more lists that match their criteria. For example, a real estate agent would subscribe to "Looking to Sell my Property" list. When a property is added to the list and meets their criteria, they can license the data using Door Coins.
The price for licensing the data will range depending on the list it is on. Basic property data will cost less than if the property has registered an intention (to sell, to repair, to remodel, etc). All pricing is adjusted based on market demand.
For properties that are available to license, the advertiser will be able to access Consumers contact information, property details and intentions.
The Door Coins used to pay for licensing the data goes directly to the Consumers with exception of any transaction fees (if required) on the network.