The current control of advertising is monopolized by multi-billion dollar corporates that sell consumer data to the highest bidder. Door rewards consumers directly for the use of their data.
The data that is registered on the network comes directly from the Consumers and is verified.
The Consumers receives rewards as Door Coin every time their data is accessed and used by an advertiser.
The optin data is easy for advertisers to access and license. All uses of data is tracked and transparent to the Consumers.
Anytime an advertiser buys ads or data, the Consumers can view the usage and their rewards.
The pricing of the ads to the advertiser is based on market demand and is set by Door Coin value.